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Marketing research of cottage towns with the purpose to determine the best positioning of the town

Marketing research of cottage towns with the purpose to determine the best positioning of the town

 
Region: Kyiv region
 
Market: cottage towns
 
Goal: to determine the best positioning of the town
 

Site: 14 km distance from Kyiv’s boundary in Boryspil direction;
Area: 17 hectares;
Target purpose: lands for housing and civil development (cottage building).

The experts of SV Development  company have carried out study of cottage towns market of Kyiv Region with the purpose to determine the best positioning of the Customer’s future town.  During marketing research all the existing cottage towns of Kyiv Region have been analyzed including under construction and also perspective projects (designed, declared).   

The SV Development’s experts determined the best positioning for cottage town in a result of research. The Customer has been proposed building of cottage town of premium class with widely developed infrastructure as well as several types of houses’ designs were offered corresponding to town’s class.  

Cottage towns

 
Region: Kyiv region
 
Amount of houses: 499
 
Area of lot land: 119 Ha
 
 
Region: Kyiv region
 
Amount of houses: 1511
 
Area of lot land: 234 Ha
 
 
Region: Kyiv region
 
Amount of houses: 1979
 
Area of lot land: 300 Ha
 
 
Region: Kyiv region
 
Amount of houses: 596
 
Area of lot land: 80 Ha